Well, whether it’s ethical or not is a mute point – your techniques cut to the chase of human motivation and behavior. I would posit that things that are harmful to humans – pharmaceuticals, war, etc. owe their existence to these kinds of subtle, yet highly effective strategies. But so can better things also.
1) Is the tactic useful?
Maybe, I just started using something similar, though I think certain markets respond favorably to these kinds of tactics, and other markets, the moment they even get a whiff of these kinds of shenanigans…well…everyone just disappears…FAST.
2) The ethics of this:
If it’s true, I find it ethical. A knife can be used to kill or to slice an apple.
Great points – although ask yourself – in those markets where this kind of tactic scares people away, isn’t it ultimately a question of how it’s employed?
I tend to think that pretty much everyone falls “victim” to this concept from time to time, it’s just a matter of how the PSP is delivered. Sometimes it’s so subtle, you didn’t even notice it.
And as far as this being akin to a tool, I totally agree. It’s one thing in the hands of a craftsman, another in the hands of a brute. I think that’s another reason why Tellman was uneasy about me teaching this stuff…
This ‘persuasion’ is much less deceitful than the alternative currently used by many marketers…in MY opinion. I sincerely get disgusted when so much emphasis is placed on that so called fact that there are only so many of a thing..or the time limit seems so contrived. I have received emails with this kind of offer…gone to the website that was posted 6 months ago and see the same wording, but yet I could still order from either source…disgusting!!!!!!!! Thanks
Excellent point. If you’re going to use this tactic, and if you’re leading anyone to imagine something deliberately that you have no intention of delivering on, then in my mind, you’re lying.
You’ll notice that at the end of the video, I said “If commenting is still enabled” – that was a tongue in cheek joke on my part, using PSP in the call to action in the video about PSP… But, at the same time, I did make a note to turn off commenting at a specific date and time.
That way, one day relatively soon, people will end up here, see the video, and NOT be able to comment.
It’s my way of making an honest man out of myself, and it’s not hard to do. I think anyone who uses this technique should do everything they can to follow through on the things they imply.
That said, there are times when you simply CAN’T follow through – in the case of the the infomercial line “If operators are busy, please call again” – it’s not like they should put a bunch of callers on hold needlessly, not if they don’t have to.
I think there are some ways you can use this principle that sort of get “out of your hands” – basically, you have no control over how many people pick up the phone to call. In those cases, I think it’s important to base your PSP on real life as much as possible.
Take the example of the launch “server meltdown” – that’s a way of telling the truth, and using it to amplify your message. In the case of the Infomercials, if call wait time is an issue, then that call to action is both informative, AND effective.
A. tellman has been using the one about “If you get to the order form and it’s sold out, i’m sorry, but this offer is extremely limited. I guess if its true he really has no problem with the system.
So I think it is ethical if the user uses it ethically. If you are just _____ing with people to make a sale it seems unethical. If you really have a great product/service and you feel strongly it would benefit them, then it may be the call-to-action that they need to help themselves.
On a personal basis, I take most lines like that as BS from a pushy salesperson and could slow me down. I am more sold on BENEFITS. It might tip me over if you did a good job of presenting the benefits (and promised me you’d show me how to technically get it on my site IN MORE DETAIL)!
Good point Dave,
Tellman totally uses this tactic, I never meant to imply that he doesn’t. What he objected to was how it sounded, he was worried that “perceived social proof” sounded deceitful. I kinda do too, but I kept the name because it’s pretty accurate. Plus it’s catchy.
As far as this sounding like “BS” from a pushy salesman, I agree, and this tactic might scare me off in certain circumstances… but the underlying concept doesn’t have to be used in a hard-sell situation.
In my opinion, a lot of the best ways to use this are in an offhand and disarming way. consider the Infomercial call to action: “If operators are busy, please call again” – that doesn’t say anything about scarcity, it doesn’t seem too pushy, in fact, it almost seems like it would scare people off… why would anyone want to call a number to be put on hold, or worse yet, have to call back in because of a busy signal?
It’s all about the inner dialogue of the prospect.
Take this example too: two guys walk into a bait shop before going fishing. the clerk says “If you folks are headed down to the pier, you might want to park at the pharmacy, the pier parking lot gets awful full with fishermen this time of day.”
Now, say those guys were going to the creek, not the pier. After hearing that the pier parking lot is full this time of day, and learning that people fish there, there’s a powerful mental equation that takes place, that might just have them heading to the pharmacy parking lot to park.
“If the parking lot is full this time of the day at the pier…And I know people fish there…Then I’ll probably catch more fish there than at the creek!”
Now, of course, that’s flawed logic, since going to the crowded spot to fish might not yield the best results, what with all the noise and competition… Still, the mental equation that simple statement outlines is persuasive enough to sway a decision.
Yeah, I think this is totally something I can put to use, at least some kind of version of it (an ethical one as well). The marketing of my site is not very old, and right now I’m using a second opt-in for more free stuff (what Mike Hill calls “mini-agreements” with the prospect…or something like that), and upon verifying that second opt-in, they end up on a sales page with me telling them they now have access to a special offer which is only available for the next 20 days – now, I know 20 days is maybe a long time, but the free info they’re getting are full-on classes (I teach Korean to other native English speakers) that really shouldn’t be (and usually can’t be) learned all at once, so I space out the delivery of those classes putting 5 days in between each one. So the 20 days gives them just a bit more than enough time to study all of them.
But, it’s not working. It actually hasn’t sold once since trying this method. I’m still fairly new at this kind of thing, so to me, the reason it’s not working could lie anywhere and it’s hard for me to tell, but yeah, I definitely think I could put this idea to use somehow – perhaps rather than telling them it’s 20 days, be less specific as you say in the vid (but I actually think there are probably lots of areas that could be improved as well – would love some input on that!)
As for the ethics of it, I think as long as you’re not lying, then you’re good. My 20-day limit is manufactured by me (and I just use a simple PHP script to make it actually availabe for only 20 days so I’m not lying), and I don’t see how this would be any different. But that being said, I thing I don’t like seeing, and definitely don’t agree with is when someone uses this tactic, but then leaves their offer up, “evergreen” I think it’s called. I’ve noticed that, and am actually an affiliate for someone who does that, and to be fully honest, I don’t feel that comfortable promoting that kind of offer to anyone. So yeah, long story short, as long as the offer is actually temporary, then I think it’s totally ethical – and something like “it’s only gonna be up for a year” wouldn’t really cut it as being “temporary”, in my eyes.
Anyhoo, cheers Josh, and thanks for the info.
Rob…
Hey Rob,
Josh Burns here.
I totally agree with you. If you’re going to imply a time limit, quantity limit, or use any vague scarcity, I think it’s important to follow through, and pull the offer at a pre-determined point.
The way I tend to do this is set an internal scarcity benchmark – like, “We’ll sell 1000 of these then we’re pulling it down”, or: “I’m deleting this page at midnight on January 1st…” – I keep that limit in mind and follow through, and that lets me honestly say, “when you get to the next page, it might be sold out” – because I know at a specific point, people WILL get to the next page, and it WILL be sold out.
I think that anyone who uses this tactic should do the same – set the limit ahead of time, and stick to it.
In my opinion, marketers, lawyers and politicians all have the same mission: to be masters of the language. There is no right or wrong way to word things but the motives behind the words could be.
Many people consider the bottom line to be most important, while others think that their reputation is more precious than gold. Each individual must answer for themselves what their priorities are.
As far as teaching this method of marketing? If you don’t someone else will. The art of persuasion will never die so allow each to choose what method is right for them morally, ethically.
Josh, this was a good presentation. I subscribe to notion of attraction marketing. If you offer enough value, customers will follow and buy. The problem is that you still have to get people to look at your offer for them to find out if it has any value to them. That’s where many struggling marketers fall short. I believe successful marketers use the techniques you outlined subconsciously. They are what some people refer to as natural attractors. The rest of us have to learn to use the techniques. When I think about it carefully, I’ve always been led into someones influence by a form of perceived social proof. (Sorry Tellman you do it all the time.) For example, I’m here because Tellman introduced you. I know Tellman because of Shawn Casey etc. Just as you pointed out, this will only work if you really have something of value to offer. However, if you never knock on the door no one will ever know. I consider what you outlined as just a way to ring the doorbell. It would only be unethical if you used it an unethical reason.
It appears to useful (creates urgency) and ethical (doesn’t lie and gives information about what could be happening).
Why listen to a guy who is image advertising by bicycling the country (pointless stunt activity not linked to the charity it supports) about “questionable ethics” anyway?
yes ive seen this many times and it does work it makes people press the pay button right then an i dont think its disonest what ever it takes to get a sale ha barry
I think the tactic is SNEAKY but ethical. It causes rational thought by the prospect and triggers the BUY IT NOW reflex. Good marketing tactic to have in the bag of tricks. Thanks!
Hey gang, Josh here – one thing I wanted to clear up is about Tellman’s hesitance to promote this concept – it’s not that he doesn’t use it (I know he does, because a lot of the time, I’m him, what being his copywriter and all…) He wasn’t happy about it because of the name. He thinks it’s going to project an image of or encourage dishonesty, which he’s wholeheartedly against.
In my opinion, it just sounds kinda cool, and when you learn what it is it’s mostly just useful. And it’s not like this is something I just made up to trick people, I noticed it one day and suddenly I could see it at work everywhere, being used by the most powerful sales platforms in the world…
I tend to think that @George Olding is right- this is something that a lot of “naturals” use often, probably without even realizing it.
Now, the fact is, I’m not a natural. I used to be terrible at selling, so whenever I find tactics and tools like this I find them to be really helpful. That’s why I wanted to share it here, so hopefully other people can add it to their toolkit.
Obviously, it shouldn’t be used dishonestly, but really… I mean, if you’re going to be dishonest, there are better ways.
Personally, I don’t Like Urgent Messages. If I am told the site or whatever is
almost gone and if you don’t do it right now it will be gone, I would think whats
the use and leave the sight
Isn’t all this PSP sort of like putting a deadline for people to take action? You aren’t giving them a specific date or time but you are implying to do something now.
I have used the “if…then” close ever since Mark Joyner put it one of his Simpleology reports. It really does bring in some additional sales.
whew, that’s a real gray area. depends on whom you ask. you’re likely to get a different answer from each person you answer. however we are the subjects of this tactic almost every second of every day. whether it’s from mere words or the use of pictures and video. what the heck as long as you’re not telling out right lies i’m willing to use this method. just offer real value and then is no harm no foul
Hi Josh,
I saw this PSP in the course materials you provided for Rogue Persuasion, and I’ve already begun to put it into use. In fact, today was (by far) my single biggest day for subscribes, and I hit a 50% rate using tips you provided, including this one.
So on question 1, is it useful? YES.
On question 2, is it ethical? Yes, as long as you’re not lying.
Marketing sometimes gets a bad rap when it comes to ethics, but nearly all of that comes from the fraction of marketers who lie or deceive. If one doesn’t do those things, then there is nothing wrong with using tactics to give prospects a nudge. If you don’t do it, your competition will. I found that out the hard way.
I think this is great stuff, I believe, When things are stated in positive terms there is no right nor wrong. It is the intent one has behind the language being spoken which would define if there is an unethical process taking place. Within the world in which we live, every person who has a desire to excell in life Knows that he or she will buy something. Now the universe has left that thing up to the person purchasing. “Of course we know that some people take longer then others to decide on what to purchase”. That because people are filtering information from the conscious mind.
*What will happen if I get it?
* What won’t happen if you don’t get it ?
* What will I gain our lose if I have it?
Presuppositions (NLP) The map is not the territory. There is more than one way to get the outcome.
Always remember: resistance is due to the lack of rapport,and there is no failure only feed back.
Well Josh I like what you are doing because you are operating from the FIVE PRINCIPLES OF SUCCESS.
1.Know your outcome.
2.Take action.
3.Have sensory acuity.
4.Have behavioral flexibility.
5.Operate from a physiology & psychology of excellence.
Not Immoral, but not exactly honest. It is a great tool. Much better than the lies coming out of DC or wall street.
Then the question is what are you selling.
Where are you heading with this is what i want to know,The good old Snake Oil salesmen tactics,the degree of deception,Ethical yes-Ethical no – choose your poision,It’s everywhere,and it is pulling greenbacks out of alot of peoples pockets.You will creat a bad image sooner or later,maybe not with intention,the audience,town gathering,what ever,each soul standing there will be drawn in to some degree,most people are smarter than this i would like to believe,and yes this PSP is in Tellman works,does he get it from comic books.BOTTOM LINE “HONESTY IS STILL THE BEST POLICY”Hey Tellman keep on running-does running barefoot make your feet stinky- IS SANTA CLAUS ETHICAL PSP MERRY CHRITMAS TO ALL WITH MANY BLESSINGS
I agree with you that this strategy is effective and necessary if the product is a product that everyone wants, or should have knowledge of to create their want… It fits perfectly with human nature because most humans put things off, even though it is of high value to them.. strategy eliminates skeptics…
The key here is to keep things honest, in perspective… Nobody likes people who lie or people who misrepresent a product, service, or anything else for that matter…
I wonder if the opposite would work: “We’re getting as many people in the door as possible at $67, cuz that will be our CORE GROUP. You will have lifetime access and will be able to co-craft our member community. All of your questions will be answered. Guaranteed. Sometime around March 2008, the site will turn into a membership site with monthly fees of $37/month. You can get in now at $67 for life.”
PS: I just graduated from John Carlton’s SWS program, and my sales are really starting to kick into gear…and one frustration I can really sympathize with is having a great product (or great info) and being sh*tty at selling it. Fortunately, with the help of SWS, I’m freeing myself of those shackles…and well…pretty much have, if I look at my increase in sales Still, I have a lot to learn and I know it.
PSP is a catchy title, and I like it! I guess I’m not seeing anything wrong with it. If I could figure out how to sell my novels using it, I probably would. I’m new to IM which I’m trying to learn so I can support my novel writing habit.
I have to say that information overload has numbed my brain. I have adult ADD anyway, and so have trouble focusing on anything for long. Except writing. I may not check anything out until I get that email saying the server crashed. Then, I have to go see what all the fuss is about. Then, I decide if this product is going to be useful to me, and I either buy or don’t, depending.
If the offer is going to be pulled, well, fine. Unless it’s a product I really want, possibly have been waiting for, an urgent call to action isn’t going to get me. If it’s a week where I can’t spare the cash no matter how much I wanted something, calls to action are deleted or labeled so I can go see if the thing is still available when I do have the means to buy. I say I’m new to IM because I haven’t really had the courage to go for it yet. I’m just now getting it. But I have bought a ton of stuff over the years. So I’ve learned to not get sucked into anything I’m not sure of, and that if I do miss an offer, it very well may come back around again. If not, well, then something else as good will.
What I’m more bugged about is the promise of service after sale, but when you try to contact that person, s/he seems to have dropped off the face of the planet.
There is nothing wrong or unethical about the techniques that you described. Your info captures humans curiousity and need to belong. I attended mass at my local church this Sunday and normally there is plenty of parking, but this particular Sunday I had to park two blocks away. My first thought was “what is going on? Am I missing out on something.” I was anxious to arrive and to participate. It is the same frenzy created at a seminar that is packed. There is a PSP “truth is perception and perception is reality, whether or not it is.” It belongs to the only person that counts, you. I was not dissapointed because I recieved as a minimum what I expected originally to recieve. The fact that so many others also wanted it reinforced the fact that what I was participating in was of value because others also wanted it.
ethical or un-ethical neither. Depends on who hands it falls under. Could be perceived as manipulative. There is a line one has to be careful not to cross. Will use it on a current campaign. Great content.
I don’t think there is anything wrong with anything that you have said. To me ethics are something that should hit the core of someones values and beliefs. If the product you are selling is a s good as you think it is, than people should know about it. “Tricks” are not always devious. Human nature is simply human nature. The fact that you invited us all to make a comment shows that either you care what we think or simply to get more leads. Either way, people have choices!!! I would like to employ some of the tips you gave. Thanks for the information.
Greetings (xmas)
All this stuff is great,but you spelt contreversial (controversial) wrong on the top of your Email !,or was that some kind of Ninja NLP trick?
Merry Xmas
{ 34 comments… read them below or add one }
Well, whether it’s ethical or not is a mute point – your techniques cut to the chase of human motivation and behavior. I would posit that things that are harmful to humans – pharmaceuticals, war, etc. owe their existence to these kinds of subtle, yet highly effective strategies. But so can better things also.
1) Is the tactic useful?
Maybe, I just started using something similar, though I think certain markets respond favorably to these kinds of tactics, and other markets, the moment they even get a whiff of these kinds of shenanigans…well…everyone just disappears…FAST.
2) The ethics of this:
If it’s true, I find it ethical. A knife can be used to kill or to slice an apple.
Is Tellman saying he has never used this “tactic”! C’mon, I know he’s used it on me a few times.
Its just apart of salesmanship
This ‘persuasion’ is much less deceitful than the alternative currently used by many marketers…in MY opinion. I sincerely get disgusted when so much emphasis is placed on that so called fact that there are only so many of a thing..or the time limit seems so contrived. I have received emails with this kind of offer…gone to the website that was posted 6 months ago and see the same wording, but yet I could still order from either source…disgusting!!!!!!!! Thanks
interesting
A. tellman has been using the one about “If you get to the order form and it’s sold out, i’m sorry, but this offer is extremely limited. I guess if its true he really has no problem with the system.
So I think it is ethical if the user uses it ethically. If you are just _____ing with people to make a sale it seems unethical. If you really have a great product/service and you feel strongly it would benefit them, then it may be the call-to-action that they need to help themselves.
On a personal basis, I take most lines like that as BS from a pushy salesperson and could slow me down. I am more sold on BENEFITS. It might tip me over if you did a good job of presenting the benefits (and promised me you’d show me how to technically get it on my site IN MORE DETAIL)!
Genius!! I would like to know more.
If you have a good product. its worth it. its the art of selling
thank you for the info
see you at the top
GMW
Hey Josh,
Yeah, I think this is totally something I can put to use, at least some kind of version of it (an ethical one as well). The marketing of my site is not very old, and right now I’m using a second opt-in for more free stuff (what Mike Hill calls “mini-agreements” with the prospect…or something like that), and upon verifying that second opt-in, they end up on a sales page with me telling them they now have access to a special offer which is only available for the next 20 days – now, I know 20 days is maybe a long time, but the free info they’re getting are full-on classes (I teach Korean to other native English speakers) that really shouldn’t be (and usually can’t be) learned all at once, so I space out the delivery of those classes putting 5 days in between each one. So the 20 days gives them just a bit more than enough time to study all of them.
But, it’s not working. It actually hasn’t sold once since trying this method. I’m still fairly new at this kind of thing, so to me, the reason it’s not working could lie anywhere and it’s hard for me to tell, but yeah, I definitely think I could put this idea to use somehow – perhaps rather than telling them it’s 20 days, be less specific as you say in the vid (but I actually think there are probably lots of areas that could be improved as well – would love some input on that!)
As for the ethics of it, I think as long as you’re not lying, then you’re good. My 20-day limit is manufactured by me (and I just use a simple PHP script to make it actually availabe for only 20 days so I’m not lying), and I don’t see how this would be any different. But that being said, I thing I don’t like seeing, and definitely don’t agree with is when someone uses this tactic, but then leaves their offer up, “evergreen” I think it’s called. I’ve noticed that, and am actually an affiliate for someone who does that, and to be fully honest, I don’t feel that comfortable promoting that kind of offer to anyone. So yeah, long story short, as long as the offer is actually temporary, then I think it’s totally ethical – and something like “it’s only gonna be up for a year” wouldn’t really cut it as being “temporary”, in my eyes.
Anyhoo, cheers Josh, and thanks for the info.
Rob…
Hi Josh,
In my opinion, marketers, lawyers and politicians all have the same mission: to be masters of the language. There is no right or wrong way to word things but the motives behind the words could be.
Many people consider the bottom line to be most important, while others think that their reputation is more precious than gold. Each individual must answer for themselves what their priorities are.
As far as teaching this method of marketing? If you don’t someone else will. The art of persuasion will never die so allow each to choose what method is right for them morally, ethically.
Blessings and Prosperity,
Dale Lovett
Josh, this was a good presentation. I subscribe to notion of attraction marketing. If you offer enough value, customers will follow and buy. The problem is that you still have to get people to look at your offer for them to find out if it has any value to them. That’s where many struggling marketers fall short. I believe successful marketers use the techniques you outlined subconsciously. They are what some people refer to as natural attractors. The rest of us have to learn to use the techniques. When I think about it carefully, I’ve always been led into someones influence by a form of perceived social proof. (Sorry Tellman you do it all the time.) For example, I’m here because Tellman introduced you. I know Tellman because of Shawn Casey etc. Just as you pointed out, this will only work if you really have something of value to offer. However, if you never knock on the door no one will ever know. I consider what you outlined as just a way to ring the doorbell. It would only be unethical if you used it an unethical reason.
It appears to useful (creates urgency) and ethical (doesn’t lie and gives information about what could be happening).
Why listen to a guy who is image advertising by bicycling the country (pointless stunt activity not linked to the charity it supports) about “questionable ethics” anyway?
OK, running — same deal.
yes ive seen this many times and it does work it makes people press the pay button right then an i dont think its disonest what ever it takes to get a sale ha barry
I think the tactic is SNEAKY but ethical. It causes rational thought by the prospect and triggers the BUY IT NOW reflex. Good marketing tactic to have in the bag of tricks. Thanks!
Hey gang, Josh here – one thing I wanted to clear up is about Tellman’s hesitance to promote this concept – it’s not that he doesn’t use it (I know he does, because a lot of the time, I’m him, what being his copywriter and all…) He wasn’t happy about it because of the name. He thinks it’s going to project an image of or encourage dishonesty, which he’s wholeheartedly against.
In my opinion, it just sounds kinda cool, and when you learn what it is it’s mostly just useful. And it’s not like this is something I just made up to trick people, I noticed it one day and suddenly I could see it at work everywhere, being used by the most powerful sales platforms in the world…
I tend to think that @George Olding is right- this is something that a lot of “naturals” use often, probably without even realizing it.
Now, the fact is, I’m not a natural. I used to be terrible at selling, so whenever I find tactics and tools like this I find them to be really helpful. That’s why I wanted to share it here, so hopefully other people can add it to their toolkit.
Obviously, it shouldn’t be used dishonestly, but really… I mean, if you’re going to be dishonest, there are better ways.
Personally, I don’t Like Urgent Messages. If I am told the site or whatever is
almost gone and if you don’t do it right now it will be gone, I would think whats
the use and leave the sight
Hey Josh,
Isn’t all this PSP sort of like putting a deadline for people to take action? You aren’t giving them a specific date or time but you are implying to do something now.
I have used the “if…then” close ever since Mark Joyner put it one of his Simpleology reports. It really does bring in some additional sales.
whew, that’s a real gray area. depends on whom you ask. you’re likely to get a different answer from each person you answer. however we are the subjects of this tactic almost every second of every day. whether it’s from mere words or the use of pictures and video. what the heck as long as you’re not telling out right lies i’m willing to use this method. just offer real value and then is no harm no foul
Hi Josh,
I saw this PSP in the course materials you provided for Rogue Persuasion, and I’ve already begun to put it into use. In fact, today was (by far) my single biggest day for subscribes, and I hit a 50% rate using tips you provided, including this one.
So on question 1, is it useful? YES.
On question 2, is it ethical? Yes, as long as you’re not lying.
Marketing sometimes gets a bad rap when it comes to ethics, but nearly all of that comes from the fraction of marketers who lie or deceive. If one doesn’t do those things, then there is nothing wrong with using tactics to give prospects a nudge. If you don’t do it, your competition will. I found that out the hard way.
Hey Josh,
I think this is great stuff, I believe, When things are stated in positive terms there is no right nor wrong. It is the intent one has behind the language being spoken which would define if there is an unethical process taking place. Within the world in which we live, every person who has a desire to excell in life Knows that he or she will buy something. Now the universe has left that thing up to the person purchasing. “Of course we know that some people take longer then others to decide on what to purchase”. That because people are filtering information from the conscious mind.
*What will happen if I get it?
* What won’t happen if you don’t get it ?
* What will I gain our lose if I have it?
Presuppositions (NLP) The map is not the territory. There is more than one way to get the outcome.
Always remember: resistance is due to the lack of rapport,and there is no failure only feed back.
Well Josh I like what you are doing because you are operating from the FIVE PRINCIPLES OF SUCCESS.
1.Know your outcome.
2.Take action.
3.Have sensory acuity.
4.Have behavioral flexibility.
5.Operate from a physiology & psychology of excellence.
Best Wishes,
Darla Edmund
Not Immoral, but not exactly honest. It is a great tool. Much better than the lies coming out of DC or wall street.
Then the question is what are you selling.
tell me more what you want to do?
Where are you heading with this is what i want to know,The good old Snake Oil salesmen tactics,the degree of deception,Ethical yes-Ethical no – choose your poision,It’s everywhere,and it is pulling greenbacks out of alot of peoples pockets.You will creat a bad image sooner or later,maybe not with intention,the audience,town gathering,what ever,each soul standing there will be drawn in to some degree,most people are smarter than this i would like to believe,and yes this PSP is in Tellman works,does he get it from comic books.BOTTOM LINE “HONESTY IS STILL THE BEST POLICY”Hey Tellman keep on running-does running barefoot make your feet stinky- IS SANTA CLAUS ETHICAL PSP MERRY CHRITMAS TO ALL WITH MANY BLESSINGS
MERRY CHRISTMAS
Hey Josh,
I agree with you that this strategy is effective and necessary if the product is a product that everyone wants, or should have knowledge of to create their want… It fits perfectly with human nature because most humans put things off, even though it is of high value to them.. strategy eliminates skeptics…
The key here is to keep things honest, in perspective… Nobody likes people who lie or people who misrepresent a product, service, or anything else for that matter…
I wonder if the opposite would work: “We’re getting as many people in the door as possible at $67, cuz that will be our CORE GROUP. You will have lifetime access and will be able to co-craft our member community. All of your questions will be answered. Guaranteed. Sometime around March 2008, the site will turn into a membership site with monthly fees of $37/month. You can get in now at $67 for life.”
I’m creating a new product and started testing this page yesterday: http://www.music-composition-studio.com/sight-singing-superstar.html
It uses some of the stuff mentioned in the vid.
–Dainis
PS: I just graduated from John Carlton’s SWS program, and my sales are really starting to kick into gear…and one frustration I can really sympathize with is having a great product (or great info) and being sh*tty at selling it. Fortunately, with the help of SWS, I’m freeing myself of those shackles…and well…pretty much have, if I look at my increase in sales
Still, I have a lot to learn and I know it.
Can I ask something: Why did Tellman start his run on 9/9/9?
PSP is a catchy title, and I like it! I guess I’m not seeing anything wrong with it. If I could figure out how to sell my novels using it, I probably would. I’m new to IM which I’m trying to learn so I can support my novel writing habit.
I have to say that information overload has numbed my brain. I have adult ADD anyway, and so have trouble focusing on anything for long. Except writing. I may not check anything out until I get that email saying the server crashed. Then, I have to go see what all the fuss is about. Then, I decide if this product is going to be useful to me, and I either buy or don’t, depending.
If the offer is going to be pulled, well, fine. Unless it’s a product I really want, possibly have been waiting for, an urgent call to action isn’t going to get me. If it’s a week where I can’t spare the cash no matter how much I wanted something, calls to action are deleted or labeled so I can go see if the thing is still available when I do have the means to buy. I say I’m new to IM because I haven’t really had the courage to go for it yet. I’m just now getting it. But I have bought a ton of stuff over the years. So I’ve learned to not get sucked into anything I’m not sure of, and that if I do miss an offer, it very well may come back around again. If not, well, then something else as good will.
What I’m more bugged about is the promise of service after sale, but when you try to contact that person, s/he seems to have dropped off the face of the planet.
There is nothing wrong or unethical about the techniques that you described. Your info captures humans curiousity and need to belong. I attended mass at my local church this Sunday and normally there is plenty of parking, but this particular Sunday I had to park two blocks away. My first thought was “what is going on? Am I missing out on something.” I was anxious to arrive and to participate. It is the same frenzy created at a seminar that is packed. There is a PSP “truth is perception and perception is reality, whether or not it is.” It belongs to the only person that counts, you. I was not dissapointed because I recieved as a minimum what I expected originally to recieve. The fact that so many others also wanted it reinforced the fact that what I was participating in was of value because others also wanted it.
PSP is extremely useful and totally ethical.
If the product delivers the goods then the sell is obligated to move them toward taking action.
At least that’s my take on it!
ethical or un-ethical neither. Depends on who hands it falls under. Could be perceived as manipulative. There is a line one has to be careful not to cross. Will use it on a current campaign. Great content.
I don’t think there is anything wrong with anything that you have said. To me ethics are something that should hit the core of someones values and beliefs. If the product you are selling is a s good as you think it is, than people should know about it. “Tricks” are not always devious. Human nature is simply human nature. The fact that you invited us all to make a comment shows that either you care what we think or simply to get more leads. Either way, people have choices!!! I would like to employ some of the tips you gave. Thanks for the information.
Greetings (xmas)
All this stuff is great,but you spelt contreversial (controversial) wrong on the top of your Email !,or was that some kind of Ninja NLP trick?
Merry Xmas
Way to Go
J. E. (BO) Pickel